I tried one of the less expensive Brother label printers, but returned it because I could not read the non-backlit LCD. It was very low contrast, and I was very disappointed. I searched for one with a backlight, and ran across this one – with an LED screen – in full color, and graphical user interface. I have to say, it is almost an Apple experience using it! Very very nice interface, once you figure it out, and extremely easy to use.I love the fact that you can have ½”, ¾” and 1″ tape from the same machine, and that it automatically detects the tape and the color of the tape and ink, so the display looks exactly like what you will see. With the option for close cut, you only lose about ¾” of tape for each label, which is very good.I have poor eyesight, so their thick font on 1″ tape works great in my lab – I can read them without having to get up close and put on my reading glasses.In theory, the unit runs off of 6 AA batteries. However, I would say only if they are very fresh. The printer draws too much juice if the batteries are not in absolutely great condition.My first effort with the printer was a small disaster. I did not know how the cartridges worked, and the first cartridge had the tape coming out wrong (not going around the little corner). So, instead of the tape going thru the cutter and out the side of the printer, it was going back into the printer! And of course – what a mess! I managed to get the cartridge out, and remove the tape – I had the tape loop out about 6″ with separated clear tape, the backing tape, and the ink tape all out in loops.So, I called Brother for help. Frankly, the guy answering the phone was of absolutely no help, and could not think – he had to follow a script. One element on the script was “Is this a genuine Brother tape?” No. Sorry, can’t help you.Not what I would call great customer support. So, I went on YouTube and looked for “what is inside a Brother tape cartridge” and “how to fix a Brother tape cartridge.” Once armed with that, I realized I only had to pull out the excess tape and cut it off, making sure it came out where it was supposed to. Lost about 10″ of tape, no big deal, and it worked fine.While I cannot recommend their technical support, I can certainly recommend the machine! It does a fantastic job, with all of the options offered. It also can be connected to your computer as a label printer, and you can download software to make even fancier labels with that – so far, I have not needed anything I can’t do right out of the machine.LED display with graphical user interface, multiple tape size support – a great product!